For good two weeks, from August 7th to 21st 2007, Gorenje Ora-Ïto futuristic kitchen was displayed at the central location of Budva, Montenegro’s most renowned tourist resort, famous for the most prestigious marina in this part of the Mediterranean, packed with luxury yachts. Budva’s popularity as a tourist destination visited massively by numerous European tourists tipped the scale when the company Gorenje Podgorica was deliberating on where to exhibit the futuristic kitchen at the apex of the summer season. Taking place in the vicinity of the exhibited kitchen was the eminent Budva Fashion Festival, co-sponsored by Gorenje.
The Gorenje Ora-Ïto futuristic kitchen was exhibited to underscore the recent launch of the Gorenje Ora-Ïto Collection in the Montenegrin market. Mr. Darko Vukčević, director of company Gorenje Podgorica, commented the events surrounding the futuristic kitchen: “The interest in the futuristic kitchen was immense. As it was exhibited at the most frequented tourist location in Montenegro, it was seen by numerous foreigners who were already familiar with the collection and the kitchen, and were particularly surprised to see it here. The outstanding location actually made it impossible for any passerby not to see it.”
Simultaneously with the kitchen exhibition, the famous Budva Fashion Festival took place in the vicinity, hosting eight haute fashion designers such as Tony Ward, Gianni Calignan, Franco Litrico, Rosy Garbo, Chiro’s, Deide Acero, Kruszynska and the young Montenegrin designer Sanja Matijevic. Gorenje co-sponsored the festival.
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