Futuristic Kitchen on its Journey Through European Capitals Spends Holidays in Budva

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For good two weeks, from August 7th to 21st 2007, Gorenje Ora-Ïto futuristic kitchen was displayed at the central location of Budva, Montenegro’s most renowned tourist resort, famous for the most prestigious marina in this part of the Mediterranean, packed with luxury yachts. Budva’s popularity as a tourist destination visited massively by numerous European tourists tipped the scale when the company Gorenje Podgorica was deliberating on where to exhibit the futuristic kitchen at the apex of the summer season. Taking place in the vicinity of the exhibited kitchen was the eminent Budva Fashion Festival, co-sponsored by Gorenje.

The Gorenje Ora-Ïto futuristic kitchen was exhibited to underscore the recent launch of the Gorenje Ora-Ïto Collection in the Montenegrin market. Mr. Darko Vukčević, director of company Gorenje Podgorica, commented the events surrounding the futuristic kitchen: “The interest in the futuristic kitchen was immense. As it was exhibited at the most frequented tourist location in Montenegro, it was seen by numerous foreigners who were already familiar with the collection and the kitchen, and were particularly surprised to see it here. The outstanding location actually made it impossible for any passerby not to see it.”

Both catalogues of the Gorenje Ora-Ïto Collection and of the entire Gorenje’s offer were available to the visitors passing by. “A lot of the passersby were interested in the price of these appliances. We also perceived considerable interest for the purchase of these appliances, not only from potential customers in Montenegro, but also from customers from the rest of Europe and Russia”, said Mr. Darko Vukčevićon the response of the spectators, after presenting the most interested potential customers with a nifty gift package, containing – in accordance with the season and the milieu – a beach towel and slippers, designed in the fashion of Gorenje Ora-Ïto. Marketing activities in this period also included handing out promotion material on the new Gorenje Ora-Ïto Collection on yachts and sailing boats.

Simultaneously with the kitchen exhibition, the famous Budva Fashion Festival took place in the vicinity, hosting eight haute fashion designers such as Tony Ward, Gianni Calignan, Franco Litrico, Rosy Garbo, Chiro’s, Deide Acero, Kruszynska and the young Montenegrin designer Sanja Matijevic. Gorenje co-sponsored the festival.

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